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Task
Alice's Dreams is a mystical thriller about a girl with a terrifying gift — she can foresee people's deaths. Alice lives in a small northern town where children have been disappearing under mysterious circumstances for years. Everyone thinks she's just strange — but no one knows her secret.
The brief called for a concept that would immerse viewers in Alice's world: a visual journey through a mystical forest, where each character holds a piece of the puzzle.
Step by step, we learn who's an ally — and who's hiding a secret of their own.
As part of the Alice's Dreams launch, we teamed up with beauty brand Podruzhka to create an immersive search game. Players had to find hidden items that could help Alice find her way out of her dream.
When Alice is inside her dream, we enter a hand-drawn world where players complete tasks and discover beauty products along the way.
Suddenly, emergency lights kick in — the world turns red, the mood shifts, and the tension spikes.
